Michael Kors Brand Image Through Social Network In China Questionnaire SurveyMichael Kors 品牌形象以及在中国社交网络发展品牌关系调查问卷
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Welcome to the survey which I'm doing this for my master's dissertation research, please truthfully answer the question and thank you for you corporation. 欢迎参加本次答题,本人正在做硕士毕业论文的调查报告,请尽量如实答题,谢谢.
Q1:What is your gender?您的性别?
Q2:What is your age?您的年龄段:
Q3:Which of the following best describes your current occupation?您目前从事的职业是?
Q4:How muchamount of funds available for distribution per month? (In RMB)您目前的每月可支配资金是 (人民币) :
Q5:What is the highest level of education you have completed?您目前的最高学历是?
Q6:Do you know the following light luxury brand? (Multiple click available)您是否知道以下奢侈品品牌? (可多选)
Q7:Does luxury good important to you?奢侈品对你来说是否重要?
Q8:How often do you log into social media networks (e.g. Wechat, Weibo, etc.)?您多久会登陆您在中国的社交网络账户 (例如:微信, 微博)?
Q9:About How Many Contacts Do You Currently Have on Personal networking website?您目前社交网络中有多少好友?
Q10:Where did you hear about Michael Kors?您是从何处听说Michael Kors 这个品牌的?
Q11:Compared to competitors, is Michael Kors' quality better, worse, or about the Same?相对于其他奢侈品牌, Michael Kors的产品质量是好还是差?
Q12:How do you distinguish between Michael Kors and other brands? (Multiple Click Availble)您如何区分Michael Kors与其他奢侈品牌的不同? (可多选)
Q13:When you're onsocial networkingwebsites, about how much of your time do you spend looking at what other people have posted? (e.g. New moment on Wechat or Weibo)当您使用您的社交网络时, 您会花费多久时间看他人发布的新消息? (举例: 新的朋友圈,更新的微博)
Q14:If there will be more officialcommercial advertising post on social network from Michael Kors. Evaluate the following statements. (1 to 5 means fromStrongly Disagree toStrongly Agree)假设Michael Kors以其官网名义在您所使用的社交网络上发布近况及其推广其产品, 请根据您的实际情况选择最符合的项 (1至5 表示从非常不同意至非常同意).
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