科尔尼微信公众号调研 A.T. Kearney Official WeChat Survey

亲爱的同事们，为了继续扩大公司品牌在社交媒体上的影响力，进一步提升微信公众号的传播内容的质量和丰富传播形式，我们计划近期对公众号进行梳理与完善。为了更好地了解大家对于公众号的使用及期望，麻烦大家花3分钟的时间填写以下问题，让我们更好的了解大家的想法，使得新的公众号符合大家的实际需要。谢谢大家！ Dear colleagues, To continue to increase our company's brand influence on social media, by enriched content and attractive format, we are planning a refreshing revamp of the official WeChat account.We are interested in learning more about how you think and use the social media platform to better introduce our firm and interact with your stakeholders. So we'd love for you to fill out a small questionnaire and to particularly leave the best of your ideas and suggestions.

Q1:1. 以下哪些微信公众号上的内容对您工作的帮助最大？（选两项）1. Which of the following do you considerthe most helpfulto your work? (Choose two)

科尔尼全球办公室分布 A.T. Kearney's offices in the world

品牌历史  The history of A.T. Kearney

公司最新资讯 A.T. Kearney's latest information

公司联系方式  Contact info

行业与服务介绍  Introduction to practices and services

行业报告  Publications and insights

员工生活  Consultants' life and company culture

职位招聘  Recruitment

Q2:2. 你认为下列哪些内容是订阅者不关心的，（多选题）你认为有什么可以添加的板块？2. In your opinion, which below isNOTimportant for you and your clients? (multiple choice) What else should be included in the WeChat content?

科尔尼全球办公室分布 A.T. Kearney's offices in the world

品牌历史  The history of A.T. Kearney

公司最新资讯  Latest news about the firm

公司联系方式  Contact info

行业与服务介绍  Introduction to our practices and services

行业报告  Publications and insights

员工生活  Consultants life and company culture

职位招聘  Recruitment

都很重要  All the above is important

可添加板块 What else should be included

Q3:3. 在对公司的介绍里，你认为客户或其他订阅者最希望看到哪些内容？（多选题）3. In thecompany introduction part, what do you think useful to your stakeholders(clients, colleagues, friends, job seekers, etc.)? (Multiple choice)

公司历史  Company history

公司文化  Our culture and values

公司架构与治理  Organizational structure and governance

服务过的客户与课题  Our clients and projects reference

所得奖项与荣誉  Awards and honors

你还有什么其他推荐？What other recommendations do you have?

Q4:4. 在行业专长与服务这个板块你认为客户或其他订阅者更希望看到什么内容？（多选题）4. Underpractices and services, what information do our clients find of most value?(Multiple choice)

行业专长介绍  Our expertise

客户案例  Reference case

合伙人与董事介绍  Partners and Principals bios

以往的行业报告  Previous publications, researches and media coverages

客户证言  Client testimonials

你还有什么其他推荐？  What other recommendations do you have?

Q5:5. 关于行业报告发布，你认为客户更希望看到什么内容？（从最希望到最不希望排序）5. What is the most attractive for your clients about ourpublications and researches?（Please rank the most important to least important）*请将左面的项拖放到右面的框完成排序*Please dragthe left option to the right box to finish thesequencing

独家而全面的数据 Exclusive and comprehensive data

行业观察与观点 Industry insights and view points

科尔尼专业的研究方法论 Our professional methodology

案例 Case studies

客户证言 Client testimonials

来自外部机构/客户的研究合作伙伴 External research partners

Q6:6. 关于行业报告发布，你认为客户有哪些其他感兴趣的话题？6. What other topics do you think clients are interested in about ourpublications and researches?

选项1

Q7:7. 关于企业文化与招聘信息的内容，你更希望看到哪些内容？还有哪些建议？（多选题）7. What is the most attractive for your stakeholders aboutcompany culture and the recruitment? (multiple choice) What are the other recommendations?

员工故事  Employees'story

咨询专业技能总结  Consulting industry and skills

招聘信息  Recruitment information

校友故事  Alumni stories

企业社会责任  CSR

其他 Others

Q8:8. 关于微信贴文，你最希望看到哪种形式?（选两项）8. When reading WeChat articles, what are the top two post formats do you tend to prefer?(Choose two)

图文  Image and texts

视频  Video

动画  Flash

信息图  Infographic

其他 Others

Q9:9. 如果在微信上策划与粉丝互动的活动，你更希望参与哪些内容？(单选题）9. If we design an interactive campaign on WeChat,what kind of content do you think interesting to your stakeholders? (single choice)

咨询专业题目问答  Professional quiz

了解企业题目问答  Enterprise information quiz

我的建议 My suggestion

无所谓 I don’t think my stakeholders would be interested in interactive campaigns

Q10:10. 你想看到的科尔尼公司微信公众号的调性？（单选题）10. What style and tone do you want to see in the our official WeChat? (single choice)

专业严肃 Professional and serious

沉稳大气  Matured and cool

轻松幽默  Relaxed and humorous

亲切感性  Friendly and funny

文艺风  Literary

Q11:11. 你愿意将你认为优秀的公众号内容推送到自己的朋友圈或分享给身边的人吗？（单选）不愿意的话请填写原因。11. Are you willing to share great work content with you friends and colleagues? (single choice) If you arent, please write down your reason.

愿意 Yes

不愿意 No / 为什么 Why

Q12:12. 请你写下对我公司微信公众号建设的其他意见？12. Could you please give other comments about our WeChat account?

选项1

科尔尼微信公众号调研 A.T. Kearney Official WeChat Survey

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