2018海岛度假村品牌形象调查

Q1:What is your home city?您现居住城市在哪里？

Q2:Howmany times have you stayed in an beach resorts? (write in number of visits)您曾去过几次海岛型度假村？（请用数字填写）

Q3:What is the mainpurpose of your current visit? Is it for________? (check only one).您最近一次海岛度假的主要目的是什么？

Q4:What is or arethe specific reasons that have brought you to beach resorts?是什么原因会促使您计划一次海岛度假？

Q5:In addition toyourself, who else are in your immediate travel group? (check all that apply)您的同行人主要有？（多选）

Q6:Have you ever held or attended an event in a beach resort? (writein number of visits)您曾经在海岛型度假村举办或参加过活动吗？（请用数字填写）

Q7:Are you looking forward to having another event in a beach resort in the future?在未来，您是否期待在海岛型度假村参与或举办此类活动？

Q8:Whichkind of events are you most willing to plan in beach resorts? (you can choosemore than one)假设您有意愿在海岛型度假村举办一次活动，您会举办哪类活动？（多选）

Q9:To what extent do you think each of the followings determinative which will attract you to hold or attend an event in beach resorts? On a 1-5 scales with 5 stars as “most descriptive” and 1 star as “leastdescriptive”？假如您计划在海岛型度假村举办活动，以下哪个描述选项对您最具有吸引力？请您对下列选项的吸引度进行打分。（五星为非常吸引，一星为不吸引）

Q10:Here are some different things that may ormay not be important to you to hold events in an island resorts. Please tell mehow important each of the following is to you on a 1-5 scale, with 5 the mostimportant.假如您计划在海岛型度假村举办活动，您将优先考虑以下哪个描述性选项？请您对下列选项的重要程度进行打分。

Q11:In your opinion,what key words or phrases best describe a perfect event?在您看来，哪个或哪几个关键词可以描述一场完美的活动？

Q12:What are thethree most important things for brand image?在您看来，一个良好的度假村品牌形象需要具有哪些特质？（请列举三个）

Q13:Before designing this event, where do you request,receive, or look for travel information from any sources? 您通过哪些渠道获得相关旅游信息？

Q14:What is your current occupation?您现在的职位是？

Q15:Into which of the following age brackets do youbelong?您的年龄属于以下哪个年龄段？

Q16:Gender of respondent性别

Q17:What is the highest level of education you haveattained?您的教育程度？

Q18:What is the range of your household income beforetaxes?您的家庭收入是多少？(RMB)