2020 家居消费服务调研 Furniture Home Accessories Purchase Behavior Questionnaire

此份问卷调查是对当代人们家居消费服务的一份详细调查。在此保证绝对不侵犯答卷者的个人隐私。感谢各位能够抽出宝贵的时间填写这份问卷！This questionnaire focuses on furniture purchase preferences. All answers are anonymized to protect your privacy. Thank you for taking your time and participating!

Q1:您的性别 Gender

男 Male

女 Female

Q2:年龄阶段 Age Group

18-25

26-35

36-45

45+

Q3:你的年收入水平 Your yearly income

20万以下

20-40万

41-60万

60万以上

Q4:您目前状况是Current Residence Status：

租房居住 Leasing

自购房居住 Self Purchase

自购房出租 Purchased and leasing out residence

与父母亲戚同住 Living with family

其他 Others

Q5:您认为谁对家具租赁服务有需求 Who do you think benefits the most from furniture rentals? (多选 Multiple option)

办公，写字楼 Offices

餐饮，咖啡，酒店 Restaurants, cafés, hotels

服务式公寓 Serviced apartments

住宅 Residential homes

Q6:你偏向喜爱哪种类型的家居装修风格？What deco style do you prefer? (多选 Multiple option)

中式传统 Traditional Chinese

新中式风格 Modern Chinese

现代简约 Modern Minimalist

欧式古典 European Classical

田园风格 Countryside/Farmhouse

其他 Others

Q7:假设你正在考虑置换家具看中了一套家具，在经济条件允许的情况下你会考虑选择哪种消费形式？Assume you have found a furniture set you’d like to purchase, what payment option would you choose?

一次性全款支付购买 Full payment purchase

选择“以租代购”，根据你选择租赁的时长（如半年/一年/两年）只需每月支付一定比例的租金即可就能拥有使用心意的家具/家居产品，租赁服务期间更可享受增值服务（如免费配送及根据需要在租赁期间更换已选择的家具/家居产品）Choose leasing service: you can bring back your favourite piece of furniture by only paying small amount monthly fee which according to your chosen leasing period(6month/1year/2years), in the meanwhile you can also enjoy the extra benefit of leasing service(e.g. allow exchanging furniture during leasing period)

Q8:如果有品牌平台能提供家居/家具租赁服务，请将以下服务按您的考量重要性打分（3分最重要，1分最不重要）：For a new furniture rental service, please rate the following’s importance (3 being most important, 1 being not important)

提供正品品牌选择 Genuine brand products

产品质量 Product quality

是否新旧 Condition of product

产品价格 Price

产品款式/颜色 Range of styles and colors

押金交纳/返还 Deposit return policy

实物样品展示 Ability to see and feel actual product

租赁服务期内允许更换其他产品 Ability to change products within rental period

客户服务：包括客服沟通，产品配送、维修、更换等服务 Customer service including communication, shipping, repairs, and exchanges

Q9:您认为月租金应当占物品零售价值的多少合理？How much should monthly rental furniture cost in relation to the retail price of the product?

10%以下 Below 10%

10%

11%～20%

20%以上 Above 20%

Q10:您认为哪些产品更适合以租赁的形式来使用？What products would you consider renting?(多选 Multiple option)

沙发 Sofa

餐椅，餐桌 Dining table and chairs

床 Bed

柜体 Cabinets

书桌，椅子 Working desk and chair

家居用品：如灯饰，地毯等 Furnishings e.g. lighting and carpets

Q11:您可接受已租赁产品的到货周期最长时间是？What is your longest acceptable shipping time for furniture rentals?

7天 Days

10天 Days

14天 Days

Q12:您对租赁的家具的安装方式更倾向于哪种形式？Which assembly service for rented furniture would you prefer?

自行安装 Self assemble

有偿上门安装 Paid sevice

Q13:您是否愿意接受有偿更换产品服务?Are you likely to accept a paid exchange service?

愿意 Yes

不愿意 No

Q14:是否考虑接受收费会员制?Would you consider a paid member subscription service for furniture rental ?付费会员福利包括但不局限于以下几项Paid member subscriber benefits could be but not limited in below:- 免费运输及安装 Free shipping and installation- 享受月租金优惠 Discounted rental fee- 购买已租赁产品承诺低于市场零售价Discounted purchase way lower than retail price should your buy the furniture- 每个会员周期可以享受一次免费产品更换服务（此服务可以累积到下个会员周期）Free exchange service duringsubscription period (Could accumulate)-

愿意 Yes

不愿意 No

2020 家居消费服务调研 Furniture Home Accessories Purchase Behavior Questionnaire

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