THE DEVELOPMENT OF PALAWAN SCENIC SPOTS: A STUDY OF SMART TOURISM ADAPTATION巴拉望群岛风景名胜区的开发：智慧旅游适应研究
Dear Participants, I am inviting you to participate in this research by completing the following survey. The aim of this research is to investigate the relationship of Palawan island scenic spots development on smart tourism adaptation, whether smart tourism has impact on travel decision making for local and foreigner, smart tourism tourist experience, and how do each of the following smart technologies improve your experience as a tourist. The following questionnaire will require approximately 5-10 minutes to complete. Thank you for taking your time in assisting me with this research. Under no circumstances are you obliged to answer any of the questions, however, in doing so will greatly assist me in completing my research and enhancing the understanding of this research focus. The data collected will remain confidential and used solely for academic purposes.Sincerely,Nathalie Jane S. Plizardo, 娜塔丽 Final Year Student from Master of Tourism Administration programMajor in Tourism AdministrationHainan Normal University, Haikou, ChinaSupervisor: Prof. Li Feng, Dong Xiaoyan
Q1:1. Before reading the above information, had you heard of Palawan island？
Yes
No
Q2:Section A. Demographic QuestionsInstructions: Please complete this section by clicking the following answer.A1. Gender:
Male
Female
Q3:A2. Which country you came from?
Philippines
China
Korea
Malaysia
United States of America
United Kingdom
Canada
Others
Q4:A3. How old are you?
7 - 22
23 - 38
39 - 54
55 - 73
Q5:A4. What is your level of study?
Highschool Diploma
Undergraduate
Masters
Postgraduate
Q6:Section B: Smart tourism has impact on travel decision making for local and foreigner. (Adopted and adopted from Gerald Kikkert, 2018)1. With who are you traveling?
Partner
Friend(s)
Family
Alone
Other
Q7:2. What sources of do you consult when developing your itinerary?
Guidebook
Travel agency in your home country
Local travel agency
Friends or other travelers
Internet
Q8:Section C. Perception of Palawan Island scenic spots development1. Profile of Central Palawan Scenic Spots (PCPSS)Lets plan your next trip of these four travel destinations, where would you like to go? (adopted from image chooser survey question, 2021)Please click on (1) one image to make your choice.
Underground River, Puerto Princesa
Plaza Cuartel, Puerto Princesa
Honda Bay Island Hopping, Puerto Princesa
Firefly Watching, Iwahig
Q9:2. Profile of Southern Palawan Scenic Spots (PSPSS)Lets plan your next trip of these four travel destinations, where would you like to go?Please click on (1) one image to make your choice.
Tabon Cave, Quezon
Maldives of the Philippines, Balabac
Estrella Falls, Narra
Lalatuan and Kapangyan Falls, Bataraza
Q10:3.Profile of Northern Palawan Scenic Spots (PNPSS)Lets plan your next trip of these four travel destinations, where would you like to go?Please click on (1) one image to make your choice.
Coron Island
Taraw Cliff, El Nido
Caluit Safari Park, Busuanga
Port Barton, San Vicente
Q11:Section D. Smart Tourism Tourist Experience. (Adopted and adopted from Gerald Kikkert, 2018)1. Did you use a smart phone during this trip?
Yes
No
Q12:2. Did you use internet on your smart phone during this trip?
Yes
No
Q13:3. Did you use online apps on your smart phone during this trip to gain information?
Yes
No
Q14:4. Did you share experiences of this trip on social media during this trip?
Yes
No
Q15:5. What is your motivation to share your experience?Please select by clicking;1= Disagree 2= Neither nor3= Agree.I want to help others.
选项1
Q16:I want to prevent people from using bad products.
选项1
Q17:I want to contribute to websites that are useful to me.
选项1
Q18:I like to share my impressions through the internet.
选项1
Q19:6. These specific information providing apps did enrich my trip: I1= Strongly Disagree2= Disagree 3= Undecided4= Agree5= Strongly Agree
选项1
Q20:7. How do each of the following smart technologies improve your experience as a tourist?1= Strongly Disagree2= Disagree3= Undecided4= Agree5= Strongly Agree
选项1
Q21:Section E. How do each of the following smart technologies improve your experience as a tourist? (Adopted and adopted from Patrick Dormischian, 2019)1. How likely would the use of public free Wi-Fi improve your experience as a tourist?
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Q22:2. Rich content can be video, audio and other elements that encourage viewers to interact and engage with the content. How likely would rich digital content improve your experience as a tourist?
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Q23:3. How likely would the use of the destination official website in several languages improve your experience as a tourist?
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Q24:4. How likely would the use of the official destination accounts on social media improve your experience as a tourist?
选项1
Q25:5. Touchscreens could provide information on nearby attractions, restaurants, shops or history. How likely would the use of touchscreens on destination streets improve your experience as a tourist?
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Q26:6. How likely would the use of the official destination App improve your experience as a tourist?
选项1
Q27:7. Sometimes you may need information about the destination you are visiting. How likely would the use of online assistance (e.g. through Skype or an App) improve your experience as a tourist?
选项1
Q28:8. How likely would the use of sensor-derived information about traffic, pollution, noise, etc. improve your experience as a tourist?
选项1
Q29:9. How likely would the use of payment through smartphone improve your experience as a tourist?
选项1
Q30:10. How likely would the use of video guides improve your experience as a tourist?
选项1
Q31:11. A barcode is a machine-readable optical label that contains information about the item to which it is attached. It can be read for example by an App on your Smartphone. How likely would the use of QR codes improve your experience as a tourist?
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Q32:12. How likely would the use of interactive tourism office with Wi-Fi, touchscreens and dynamic information improve your experience as a tourist?
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