Brand Book Consulting Service Survey FormBrand Book 品牌咨询服务调研问卷

Q1:Do you already have a brand guideline and/or a marketing collateral? Would you be interested on a brand optimization or brand asset refresh?您已经有一个建立好的品牌指导规范/市场营销指导手册？您对品牌资产优化或者是品牌资产升级/更新有兴趣么？

Q2:Do you consider your brand image as a key in your campaign’s performance?您认为品牌形象的建立对你的广告表现起着关键的作用么？

Q3:What is your experience when creating and sourcing brand design assets, like logo, font, color, tonality, style, imageries, etc.? Have you faced any issues?当您在创建或者获取品牌设计资产，比如标识，字体，颜色，调性，风格，图片，等，的时候，您的经历是什么样的？您遇到过困难么？

Q4:Currently, do you face any issues with creative rejections and moderations? If yes, which are the most common issues and how do you usually resolve them? ( e.g. Policies and ad specs issues like imagery compliance, logo placement, logo misuse, legibility issue, copy issue, etc.)您现在面临一些创意材料被拒绝或者被审核的挑战么？如果是的话，哪些是比较严重的问题? 您是怎么解决的？（例如，广告合规政策，广告规/参数，广告规/参数，图像合规，标识位置，标识错误使用，清晰度问题，文案问题，等。

Q5:Do you work with in-house designers, creative agencies or Amazon designers? Is there a reason to prefer that? For e.g. Convenience, affordability, professionalism/Expertise/Creative know-how, Ease of communications, referrals/Recommendations by others, etc.您现在主要和公司内部设计团队，创意广告公司还是亚马逊设计团队合作呢？您有这样的偏好的原因是？比如，便利，性价比，专业度，沟通简单，其他的人推荐和介绍，等。

Q6:Are you running any brand awareness campaigns with Amazon currently? Yes/No您正在亚马上运行一些以打造品牌知名度和能见度的广告推广活动么？

Q7:What are your expectations about the brand consulting service? And do you think a branding education session would be helpful to answering your questions about branding？您对“品牌咨询”服务的期待是什么？您认为前期的“品牌教育”能够帮助您解决您关于品牌建设的问题么？

Q8:Do you require any other design services to solve a pain point? If yes, will you consider Amazon in-house image video production services and services offered by Amazon certified 3rd parties?您还需要其他的一些设计服务来解决您的痛点么？如果是的话，您会考虑尝试亚马逊内部设计团队负责的图像和视频生产制作服务么？或者由亚马逊官方认证的第三方提供的服务？